Elements of a Visual Brand

Additional Resources:

This video starts off with an exercise to choose three words that describe your brand’s personality. Check out the Good Brand Checklist by e-see for a list of ideas that will get your creative juices flowing!

Choosing Brand Colors:
Coolors
Adobe Color CC

The Branded Solopreneur blog has a great article entitled The 5 Most Effective Types of Color Palettes for Branding that is definitely worth a read.

The Logo Company’s Color Emotion Guide and Carey Joliffe’s The Psychology of Colour are two helpful infographics for explaining how colors make people feel.

Where to Find Patterns & Design Elements:
Etsy
Creative Market
Design Cuts
Deal Jumbo

Where to Find Commercial Use Fonts:
FontSquirrel
Fonts.com
Font Bundles
Creative Market
Design Cuts

Where to Find Stock Photos:
Canva
iStock
Adobe Stock
Shutterstock

Tips for Taking Product Photos:
Product Photography Tips: A DIY Approach to Professional Photography
Easy Etsy Product Photography with an iPhone
How to Build a Photo Lightbox for less than $10

Video: Choosing Colors and Patterns

Video: Choosing Photos

Video: Choosing Fonts

Video: Installing Fonts on a Mac

These videos are all done on a PC but if you have a Mac here is how you install fonts: