Sending Email Campaigns
There are 6 different types of email campaigns you can send with Active Campaign – standard (one off), automated, autoresponder, split test, RSS based and date based. In the following videos we look at all of the options so you can choose and create the perfect email for your prospects.
Additional Resources:
Considering split testing your emails? I highly recommend it as a way to improve your response rate and to better understand what your prospects want. A few great articles on the topic that I recommend are:
A Beginner’s Guide to A/B Testing: Email Campaigns That Convert by Kissmetrics
How to Utilize A/B Testing in Email by Hubspot
150+ A/B Email Split Testing Ideas you can use Today by emailmailmonday